About us
Did you know that more than one billion people in South and East Asia lack access to a bank account? For many, this makes it difficult to secure loans and other services, because they don't have traditional financial records like credit scores.
Jeff is a financial super app that measures creditworthiness using alternative data. Our goal is to unlock financial services for the underbanked across Southeast Asia - and eventually globally.
Launched in Vietnam as its first market in 2020, Jeff App has quickly grown into an almost 40 people team across 7 countries. We've also raised $3m in seed-stage investments and expanded to 3 ASEAN markets (and counting). More than 3M people have been serviced and more than 30M products have been compared - and we've just begun!
But we can't do this alone.
As our team grows, we're looking for a Head of Acquisition to lead the acquisition team and grow the number and quality of new users for all Jeff brands.
You will report to our Head of Growth and be a part of our Growth team.
If you're looking for a challenge and the opportunity to participate in building an exciting, global product, then this role is for you!
You will:
- Implement our Acquisition strategy with our B2C customers in Vietnam, Philippines, Indonesia, India, Sri Lanka and other Asian markets
- Take ownership of our Brand and Brand development
- Execute branding activities across markets
- Form an effective long-term SEM and SMM channel strategy
- Own end-to-end campaign cycle: from ad creation and campaign architecture to result analysis
- Lead performance marketing strategy for new market entries and new product launches
- Develop new acquisition channels
- Manage a team of world-class acquisition professionals
You have:
- 3+ years of experience working as Head of Acquisition, Marketing or Growth in a B2C business
- Proven experience in developing a strong brand
- Experience working with Google Ads and Meta Advertising
- Experience working in the Fintech, E-commerce, Travel or Insurance space
- Proven experience of managing team of strong marketing professionals
As well as:
- A “can do” attitude and growth mindset
- A data-driven mindset and the ability to figure out activities with positive ROAS
- A great understanding of all main areas of customer persona definition and usage
- A strong sense of ownership and the ability to take on bottom line results responsibility
You are:
- Detail-oriented, organized, and precise
- Proactive and self-driven
- Growth oriented - you understand the importance of continuous improvement and self-education
- Someone who feels great in a dynamic, results-oriented environment that advocates open and honest communication
- Someone who has fun working and is fun to work with!
What we can offer you:
- Competitive salary based on the local market
- A generous vacation policy that includes annual vacation, national holidays, and various additional days off
- A comfortable and spacious office in Ho Chi Minh City in Vietnam, or Riga, Latvia
- A hybrid approach to work - spend 2 days at home per week after probation
- An international team - a mix of different cultures and experiences to learn from
- Team building events, both remotely and in-office
- Work laptop and any other equipment you need to succeed
- High energy - as a growing startup, no day is the same and there's always something new to learn and do
- Unlimited growth - as the company grows, you grow with us! 🚀
