Jeff's why and how

While working in fintechs that operate in 30+ markets, we noticed that most loan applicants in South East Asia were rejected because lenders didn’t have enough data on them.

For us, data equals trust and opportunity. And we knew that we could use our expertise to accurately measure creditworthiness using alternative data. So, we decided to build a financial super app to unlock financial services for the underbanked across Southeast Asia, and for the forward-thinking businesses that serve them. The result is Jeff.


Behind Jeff’s success lies a financial comparison mechanism that bridges consumers and providers. Tapping into the habits of mobile-first users in SEA, we accumulate alternative data and build a composite credit score, unlocking more services for each user as we help them build their creditworthiness. Having successfully serviced close to 2 million people in South-East Asian markets, we have our eyes set on the broader region.


Expanding to more countries

Jeff is now available in Indonesia and the Philippines as well. The Jeff family has grown to 34 members, and is expanding all the time.


Building our super app

Jeff raises $1 million and adds free credit scores, top-up cashbacks, shopping discount coupons, mobile wallet cashbacks, insurance offers and more.


Entering our first market

Jeff enters Vietnam, onboarding 200K+ users and starting to work with dozens of lenders and other partners.


Starting our journey

Jeff is born out of a desire to create a solution that makes consumer lending across SEA easy and seamless.

Jeff by numbers






team locations


people serviced


products compared


in investments raised


coffee cups per day


average age of employees

Jeffs Family

Toms NipartsToms Niparts
Toms Niparts
Co-Founder & CEO
Reinis TenisReinis Tenis
Reinis Tenis
Co-Founder & CFO
Sandris ArtemjevsSandris Artemjevs
Sandris Artemjevs
Jānis LāmaJānis Lāma
Jānis Lāma
Antons FedorenkoAntons Fedorenko
Antons Fedorenko
Head of Growth
Dāvis ZepsDāvis Zeps
Dāvis Zeps
Head of Retention
Huỳnh Trần Ngọc HiếuHuỳnh Trần Ngọc Hiếu
Huỳnh Trần Ngọc Hiếu
Head of Acquisition
Rici Joel WaneiRici Joel Wanei
Rici Joel Wanei
Business Development Manager
Cuong Hoang TuanCuong Hoang Tuan
Cuong Hoang Tuan
Business Development Manager
 Kashan-ur-Rashid Kashan-ur-Rashid
Digital Marketing Manager
Ilze GloveckaIlze Glovecka
Ilze Glovecka
Product Manager
Duong Huy QuangDuong Huy Quang
Duong Huy Quang
Product Manager
Dmytro LazorenkoDmytro Lazorenko
Dmytro Lazorenko
Marketing Automation Manager
Zeeshan AliZeeshan Ali
Zeeshan Ali
Acquisition Marketing Manager
Egor ShvaiukEgor Shvaiuk
Egor Shvaiuk
Affiliate Marketing Manager
Ta Thu ThuyTa Thu Thuy
Ta Thu Thuy
Content Manager
Atis IgnatjevsAtis Ignatjevs
Atis Ignatjevs
Financial & Business Analyst
Leonīds MaslovsLeonīds Maslovs
Leonīds Maslovs
Software Engineer
Roberta ZariņaRoberta Zariņa
Roberta Zariņa
Junior Data Analyst
Mārcis SējējsMārcis Sējējs
Mārcis Sējējs
Data Engineer
Andris LaduzānsAndris Laduzāns
Andris Laduzāns
Mobile Application Developer
Anna ZuntmaneAnna Zuntmane
Anna Zuntmane
Email Marketing Assistant
Kristaps OzolsKristaps Ozols
Kristaps Ozols
Junior Developer
Reinis NudiensReinis Nudiens
Reinis Nudiens
Data Scientist
Toms FeldmanisToms Feldmanis
Toms Feldmanis
Software Engineer
Raivis JokstsRaivis Joksts
Raivis Joksts
Frontend Developer
Toms DembovskisToms Dembovskis
Toms Dembovskis
Software Engineer
Tu Nguyen My DuyenTu Nguyen My Duyen
Tu Nguyen My Duyen
Customer Service and Telesales Specialist
Le Tran Phuong DuyenLe Tran Phuong Duyen
Le Tran Phuong Duyen
Customer Service and Telesales Specialist
Nguyen Thi Mai Thi (Thi)Nguyen Thi Mai Thi (Thi)
Nguyen Thi Mai Thi (Thi)
Customer Service and Telesales Specialist
Paula Luīze ZavickaPaula Luīze Zavicka
Paula Luīze Zavicka
HR Operations
Raivis LindišsRaivis Lindišs
Raivis Lindišs
Graphic Designer

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