Jeff's why and how

While working in fintechs that operate in 30+ markets, we noticed that most loan applicants in South East Asia were rejected because lenders didn’t have enough data on them.

For us, data equals trust and opportunity. And we knew that we could use our expertise to accurately measure creditworthiness using alternative data. So, we decided to build a financial super app to unlock financial services for the underbanked across Southeast Asia, and for the forward-thinking businesses that serve them. The result is Jeff.


Behind Jeff’s success lies a financial comparison mechanism that bridges consumers and providers. Tapping into the habits of mobile-first users in SEA, we accumulate alternative data and build a composite credit score, unlocking more services for each user as we help them build their creditworthiness. Having successfully serviced more than 8 million people in South-East Asian markets, we have our eyes set on the broader region.


6m users

Jeff's platform reaches the 8 million user threshold.


Mexico & Indonesia

Jeff expands to Mexico and Indonesia, as well as starts pursuing credit cards and bank loan product categories.


3m users

Jeff's platform surpasses the 5 million user milestone.


Jeff reaches profitability

Jeff reaches profitability, expands to Mexico, and sells Srilanka business.


Jeff is now available in Sri Lanka and the Philippines

Jeff is now available in Sri Lanka and the Philippines. The Jeff team has grown to almost 30 people and is constantly expanding!


Expanding to more countries

Jeff is now available in Indonesia and the Philippines as well. The Jeff family has grown to 34 members, and is expanding all the time.


Jeff raises 1.5M USD

Jeff raises 1.5M USD, and rolls out its Jeff conversion score - a market-leading data science algorithm.


Building our super app

Jeff raises $1 million and adds free credit scores, top-up cashbacks, shopping discount coupons, mobile wallet cashbacks, insurance offers and more.


Entering our first market

Jeff enters Vietnam, onboarding 200K+ users and starting to work with dozens of lenders and other partners.


Starting our journey

Jeff is born out of a desire to create a solution that makes consumer lending across SEA easy and seamless.

Jeff by numbers


countries In emerging markets




team locations


people serviced


products compared


in investments raised


coffee cups per day


average age of employees

Team Jeff

Toms NipartsToms Niparts
Toms Niparts
Co-Founder & CEO
Reinis TenisReinis Tenis
Reinis Tenis
Co-Founder & CFO
Sandris ArtemjevsSandris Artemjevs
Sandris Artemjevs
Dāvis ZepsDāvis Zeps
Dāvis Zeps
Head of Retention
Cuong Hoang TuanCuong Hoang Tuan
Cuong Hoang Tuan
Business Development Manager
 Kashan-ur-Rashid Kashan-ur-Rashid
Digital Marketing Manager
Reinis NudiensReinis Nudiens
Reinis Nudiens
Interim Data Lead
Marta KarlsoneMarta Karlsone
Marta Karlsone
People Lead
Ilze GloveckaIlze Glovecka
Ilze Glovecka
Product Manager
Egor ShvaiukEgor Shvaiuk
Egor Shvaiuk
Affiliate Marketing Manager
Saad Abdul RazzaqSaad Abdul Razzaq
Saad Abdul Razzaq
Junior Acquisition Marketing Manager
Natalya BezborodkinaNatalya Bezborodkina
Natalya Bezborodkina
Acquisition Team Lead
Ta Thu ThuyTa Thu Thuy
Ta Thu Thuy
Content Manager
Atis IgnatjevsAtis Ignatjevs
Atis Ignatjevs
Partnership Success Manager
Andris LaduzānsAndris Laduzāns
Andris Laduzāns
Mobile Application Developer
Anna ZuntmaneAnna Zuntmane
Anna Zuntmane
Email Marketing Specialist
Zahid PashayevZahid Pashayev
Zahid Pashayev
Email Marketing Assistant
Arnita KrūmiņliepaArnita Krūmiņliepa
Arnita Krūmiņliepa
Email Marketing Assistant
Kristaps OzolsKristaps Ozols
Kristaps Ozols
Junior Developer
Toms FeldmanisToms Feldmanis
Toms Feldmanis
Software Engineer
Toms DembovskisToms Dembovskis
Toms Dembovskis
Software Engineer
Tu Nguyen My DuyenTu Nguyen My Duyen
Tu Nguyen My Duyen
Customer Service and Telesales Specialist
Le Tran Phuong DuyenLe Tran Phuong Duyen
Le Tran Phuong Duyen
Customer Service and Telesales Specialist
Nguyen Thi Mai Thi (Thi)Nguyen Thi Mai Thi (Thi)
Nguyen Thi Mai Thi (Thi)
Customer Service and Telesales Specialist

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